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How Data Analytics Is Transforming The Online Gaming Industry

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Developers of apps and both mobile and online games are continually striving to enhance the user experience for their players. This is not only to help create a more enjoyable experience for those players, but also to boost their revenue and reputation.

Arguably the most vital tool they use to achieve this is ‘big data’ analytics. Big data analytics allows game developers to keep track of a number of all-important metrics. These include how many users are active daily on their platforms, how many users are active on a monthly basis, how many users they retain, and their average income per user.

By drawing on this big data and its detailed analysis, they can gain valuable insight into their players’ behaviour and preferences, and use this information to find ways to debug their offerings and improve the overall experience.

As a result, it’s probably no overstatement to say that big data is helping to revolutionise the online gaming world. But how exactly does it work, and what makes it such a substantial advantage? Let’s dive right in and find out more.

Data Analytics Reveals Which Games Are Most Popular

For online casinos, analysing big data can come in handy when it comes to tailoring their offerings to their consumers. For instance, the collection of data from various sources can reveal which games are the most popular and, therefore, most sought after, which, in turn, helps the casinos to ensure they are providing the optimal entertainment for their customers.

Online casinos use different forms of data to gain this kind of insight, including how long people spend on a particular game, which games are played most frequently, and how often particular players will return to a specific game. They can also draw upon data specific to different demographics, including location, gender, or age, which allows them to provide games for players with specific interests.

Even social media data can be used to help online casinos discover which online slots and other virtual casino games are most frequently praised or discussed. Just as players can check out casino reviews, provided by sites such as Online Casino Review, to find out where you can play lots of high-quality online slots, casinos can use informal player reviews to help them pick the right games. This knowledge can help them curate their ‘libraries’ to make sure they offer plenty of slots and other games that their consumers will find most appealing.

Data Analytics Help Developers And Providers Optimise Their Content

Analysing ‘big data’ doesn’t just help online platforms provide an attractive selection of entertainment for their players, it also helps with the nuts and bolts of the app and game development itself.

By acquiring substantial amounts of data drawn from different sources, game developers can get an accurate overview of what game features players find most appealing. For example, maybe a particular game’s design or special feature is proving to be highly popular; they can use this information to enhance other similar games to boost their appeal too. Or perhaps players are less keen on a game that doesn’t offer a live streaming option. Developers can use this information and then respond accordingly, by creating a live streaming version.

Sometimes, players will struggle with a particular game due to its difficulty level, or due to bugs in the design. If data analytics reveals that too many players are abandoning that game at a certain level, or encountering bugs, then the game’s developers can go back to the drawing board, debug the game, or make it a little less tricky to play.

Big Data Can Improve Online Gaming Sites’ Customer Support

As well as providing enjoyable games that capture and hold their players’ attention, and keep them coming back time and again, online gaming sites and apps also want to ensure that they are providing an optimal level of customer support.

In this day and age, reputation is very important for businesses in any industry, and the world of online gaming is no different. Poor customer reviews can harm not only their brand image, but their revenue as well. As a result, the online gaming world also uses big data analytics to help improve their customer support network and boost the satisfaction of their users.

They do this by collecting data from different sources, including feedback provided through surveys or even posted on social media sites. They also analyse the frequency of reported problems and then draw upon that information to work out which aspects of their customer support need to be worked on to provide a better experience. By using data analytics in this way, online gaming providers can ensure they are offering an enjoyable and supportive environment for users – which boosts player satisfaction and their reputation in one fell swoop.

In Conclusion

As you can see, while many of us may be understandably wary of companies acquiring data based on our actions – when all we want to do is relax and enjoy ourselves online – in some cases, there are some positive sides to it.

From better games to improved customer service, big data analytics does have a few significant advantages to offer us. Although it’s still as important as ever to keep on top of your data security, and take various measures to protect it from falling into the wrong hands.

Written by Marcus Richards

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